The brand identity for M2 Roofing positions the business as a premium roofing specialist servicing the Gold Coast and Northern New South Wales region. The brief was to create a confident, professional presence that feels established and trustworthy, without relying on predictable industry clichés.

Centred around a strong, sculptural M2 brandmark and complemented by a refined and architectural wordmark, the identity prioritises versatility and ensures the brand translates seamlessly across vehicles, uniforms, signage, and digital platforms. The colour palette is inspired by industry materiality and reinforces durability and professionalism while allowing the brandmark to stand confidently within a competitive trade environment.